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SEO Course in Chandigarh

Search Engine Optimization (SEO) Executive / Specialist Course at Techedo Technologies Chandigarh is especially designed to make you SEO Professional to achieve successful career. You will get know and learn about all modules of SEO, that covers On-Page, Off-Page, Keyword Research, content marketing, back link building, tracking web analytics and allow to work on extensive project experience that helps you in your inbound marketing initiatives.

It is the primary module of the course. It comes with the two different things like on page optimization and off page optimization. We completely teach everything about the search engine optimization and you learn the strategy involved in it. In on page and off page optimization, we teach about the content optimization, keyword research, sitemap optimization, social bookmarking, classified submission and lot more to you. You can utilize the online class and learn the course perfectly.

On-Page SEO:
  • Title tags: The first you have while doing SEO of your page is Title Tags that focus on keywords.Closer title beginning to your keywords make you rank better. At present ideal limit of title tag as recommended by Search Engines is between 40 and 70 characters.
  • Meta descriptions: Make sure you have included keywords you are focusing in your meta descriptions. In recent time, Google has updated the limit of meta description between 300 to 350 charcters. While we still recommend you to keep it under 160 characters. They can increase CTR when they’re well-written and convincing.
  • URLs: When you are making a new page or page, make sure you have included the keywords in it. While it is not compulsory, while as per SEO prospective it effects your search engine ranking.
  • Optimize Content: Make sure content on your page should around 1000 words or more as search engine consider text as the main factor to rank any site. In if you have more words you can ultimately use more keywords in your content that directly affects ranking.
  • Optimize images: When it comes to image, please pay focus of these as they can prove to be game changer. An optimized image is good as it loads fast. Also don’t forget to include Alt tags, and title to them. You can target specific keywords in image using caption option.
  • H2 and H3 tags: H2 and H3 tags are basically used as heading and sub heading to the pages. These define the proper structure of your page, helping to search engine and user which is more important topic in your page.
  • Internal Linking: Internal linking on your web pages keeps google bot of site for longer time, that directly means more and more page of your site get crawled. So link important pages and pots to one another. This would also ultimately leads to users spend more time on your website that directly increases your bounce rate.
  • Keyword Research & Keywords Selection: Selecting right keywords and placing them correctly in your content would surely provide instant rank in search engines like google. Always choose that are relevant to you content and are less competitive to rank faster.
  • Optimize Content: Make sure content on your page should around 1000 words or more as search engine consider text as the main factor to rank any site. In if you have more words you can ultimately use more keywords in your content that directly affects ranking.
  • Sitemap: XML sitemaps are considered as important step as it helps search engine to crawl your web pages.
  • Robot.txt: Robot.txt is needed to handle careful as through this file you can disallow search engine to crawl pages that you don’t to crawl by search engines.
  • Speed optimization: Speed is very essential for all pages in the website as low speed will disturb the user experience and leads to reduce the traffic and ranking of website, in this module you will be taught how to optimize the speed of your website.
  • Mobile optimization: According to the researches 60% of the internet users use mobile devices this is the importance of mobile optimization of website for all devices such as phones, tabs, mini laptops etc., in this module you will be taught how to make your website responsive to all devices.
  • Internal linking: Internal linking is important to generate more traffic for the website, internal links connects your pages and gibe Google an idea about the stature of your website and using right internal linking strategies will boost up your seo.
  • Outbound linking: Outbound linking is the process to link your website to outer website, it helps the search engine to understand your working area and increase the trust and quality of your website that’s why outbound linking is very important to white hat seo process
  • Wrap scheduling of H2 tags: Warping your targeting keyword into H2 tag of the webpage is very useful strategy for keyword ranking and seo.
  • Use of Multimedia: Use of multimedia is excellent way to connect with the visitor of the website, it is obvious that not most of the content make you go through the article but video or images do, using this method we will let you learn how to use the multimedia in a right manner to increase the traffic and make the user read all of your content.
  • LSI keywords: LSI keywords has important use in keyword ranking, choosing the LSI keywords which are not just phrases but having similar meaning is very beneficial. This portion will teach you that how to choose perfect LSI keywords for your website.
  • How to use Social Media Button: Use of social media buttons according to the nature of business
  • Content Posting Techniques: Content is ad important to the website as keywords, this makes the content posting techniques very essential for digital marketing executive.
  • Dwell Time Techniques: Dwell time is that factor helps to understand the content quality on that particular page of website Techedo will make you learn the techniques to manage and improve it.
  • Maximizing CTR (CLICK THROUGH RATE): CTR is very important factor while you evaluate your business in terms of traffic and leads traffic, we will train you that how to increase your CTR.
  • Google rank brain: An artificial intelligence technique by Google used to help it for search queries.
  • Advantage of Blog commenting: This portion is for both blogs and websites and help to generate great traffic and leads.
  • SSL: SSL are smart data files behind the cryptographic key to the website details, https protocol allows only secure connection to the browser, and this portion will help you to understand its importance and implementation for better seo.
  • Video optimization: The video used on particular page has to be optimized in order to rank the page higher, after this portion of on-page seo course you will be able to optimize your vides and improve the ranking of your pages.
Off-Page SEO:

Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. But only off-page SEO techniques will help improve your website position in SERP. Take a look at the list of top 10 best off-page SEO techniques now in trend.

  • Social Media Engagement: A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.
  • Social Bookmarking Sites: Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
  • Forum Submission: Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.
  • log Directory Submission: Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
  • Article Submission: Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
  • Question and Answer: One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these quest.
  • Do Guest Posting: Guest posting is one of the most trending and effective strategy to increase rank of your website in Google search. It is also one the most search by digital marketers.
  • Info graphic Submission: Create engaging infographics as the popular of these has been increasing day by day. Submit your infographics to websites accepting infographic submission and give a reference link in the description. Size of infographic may vary website to website.
  • Image Submission: Submit photo or image which are properly optimized along with proper title and url to image submission sites. It offers great exposure to building backlink strategy. Also don’t forget to add description and reference link of your website while image submission.
  • Broken Link Opportunity on Wikipedia: This is an advanced off page SEO technique, so in case you are new to digital marketing feel free to skip the topic. Using this strategy you can get high PR backlink from Wikipedia and other similar websites. You just need to search for dead link and give your reference link similar to content of dead or broken link.
  • Connect with Influencers in Your Niche: Build relationship with blogging websites that are relevant to niche or content, it gives a new boost to your off page optimization strategy. Making network with other authors writing relevant content to your niche also creates brand awareness.
  • Document Sharing: Submit documents of pdf, ppt or docx on document submission websites. Always keep content and title of your document unique. It should of creative and attractive, also related to your website or blog.
  • Link Wheeling: Use advance link wheel strategy to make your website rank higher. This technique have been most popular between SEO community in recent years.
  • Video Sharing: Share your videos on popular video submission websites. Before submitting your videos please optimize them with the correct URL and title tag. Before submitting your videos, check if they have a proper title, and description. Also keep in mind that all video sharing websites have high PA and DA.
  • Pay attention to Google Penalties: Keep actions while building backlink that keep you way from radar of Google, because you get penalized by Google its hard to rank again. Backlinks have negative effect along with positive factors.

Importance of SEO in Digital Marketing

Skills Development

  • An Analytical Mindset
  • An Analytical Mindset
  • Knowledge of How the Internet Works
  • Empathy with the Perspectives of Search Engineers
  • A Solid Background in HTML
  • Social & Drinking Skills6- Analytics Skills
  • Website analysis.
  • Website pre-competition's analysis.
  • Keywords research (Using Google Keyword Planner Tool and other keywords spying tools for competitor keywords)
  • Content analysis (Check all content to see whether it is enriched with targeted keywords or not)
  • Placements of all appropriate keywords and meta tags per webpage of the website.
  • Video marketing
  • Local & Global classified ads creation & posting.
  • Business/local listing.
  • Google local map optimization.
  • Link exchange - relevant links only (One way).
  • Blog creation and comments, inundation and promotion.

With Google SEO Training Course basic of Digital Marketing starts, without learning Search Engine Optimization you cannot become a successful online marketing analyst. Fast-track your local SEO training in Chandigarh with our clear and structured learning path recommended by industry experts.

Why to become SEO Executive / Specialist?

SEO is one of the most important for most of websites and organizations because around 60% of online traffic is being generated through organic search. Also product-based or service based companies present offline, generate most of leads or sells through organic search based result through Google, Bing and other engines.

With SEO Training and Certification Courses in Chandigarh you will get to learn about how to optimize website, content writing, link building and other techniques to get your website ranked high.